About one in four relationships start online and via dating apps these days, and among the millennials that number is a lot higher. Smartphones have obviously been one of the catalysts in this revolution, allowing instant notifications and instant gratification. Tinder is one of the more mainstream widely known dating apps. It is reported that Tinder now has over 57 million active users worldwide according to the Business of Apps. We’ve rounded up 29 of the most interesting facts about the popular dating app.
Key Tinder statistics
- 57 million Tinder users around the world
- 4.1 million Tinder subscribers pay for a premium Tinder Plus and Tinder Gold
- Tinder is used in 190 countries, and is available in 40 languages
- Tinder was processing one billion swipes per day by late 2014, that has now risen to 1.6 billion
- Tinder users go on one million dates per week
- Over 20 billion matches made since Tinder launched
- Over 50% of active Tinder users are active at 9pm, according to Nielson
- Active Tinder users log in on average four times a day
- Various studies show different percentages, but most find 18-24 demographic forms core of user base
- Tinder’s parent company Match Group reported $444 million of revenue in Q3 2018
- 2017 Match Group revenue stood at $1.3 billion
- It is predicted that Tinder revenue for 2018 will reach $800 million, with total Match Group revenue standing at $1.72 billion
- Match Group market cap stands at $11.15 billion in December 2018, with share price at $40
- 7.5 million swipes per day in India (2016), where Tinder has established its first international office
- Around 10% of Brazilian internet users use Tinder
- 40% of US college students say “Tinder is for hookups, and Bumble is for dating”, though 54% of claim that there is no difference
- 70% of these college students have never met up with their matches…
- …and 45% say they use Tinder mostly for confidence boosting procrastination
- 95% of Tinder users meet their matches within a week (compared to 25% of online daters overall, and 15% of offline daters)
- 9% of Tinder users said it’s hard to commit to someone due to the vast array of dating options, compared to 44% of other online daters and 42% of offline daters
- 85% of Tinder users say “I love you” within the first year of dating, compared to 80% of offline daters
- Female Tinder users are more careful in their approach, with 91% reporting that they only liked profiles that they actually felt attracted to (compared to 72% of men)
- 35% of men report casually liking most Tinder profiles (with some overlap with the above)
- Researchers using a female Tinder profile and unselectively liking male profiles got 200 matches within an hour, and 600 by the 4-hour mark
- Male Tinder profiles only garnered 100 matches by the same juncture
- For men, the median time between getting a match and messaging standing at 2 minutes (63% of men message a match within 5 minutes), while the equivalent for females is 38 minutes (only 18% message within 5 minutes)
- The average Tinder message sent by a man to a woman is 12 characters long, while the other way around, the average is 122
- 72% of mobile dating app users believe Tinder is the most racially diverse dating app, with 77% of Tinder users claiming to be very open-minded when using dating apps, and 74% having gone on a date with someone of a different racial background (compared to 66% of non-Tinder users)
- One study found that 12% of male Tinder profiles identified as homosexual or bisexual, compared with 0.01% of female profiles
Source : Business of Apps
I guess it would be fair to say that love and Valentine’s Day is big business for dating sites. Have a look at the top ten lists of dating apps in the US and UK.
Source: Wandera
The folk at Wandera have also worked out the data usage per app:
Bumble as you can see uses for almost 3 times the amount of data that Tinder does, maybe this will affect the tariff and the mobile phone deal you choose, have a look at our best Valentine’s day deals here. What is also interesting to note is that 26% more people use dating apps in the three weeks before Valentine’s Day than during the previous period with the peak date being February 9th, five days before the day itself.
What is the moral to all of these stats? Online dating and apps are now the norm where as before it was a little unusual. Get in early start your research and swiping before the 9th to see of there are still plenty more fish in the sea! After all you don’t want to miss the love boat.
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