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EE BAFTAs 2018 | Who Won and What Is Style Scanning?

The EE British Academy Film Awards announced their winners on Sunday, at a ceremony hosted by Joanna Lumley at the Royal Albert Hall in London.

A film as powerful as Three Billboards Outside Ebbing, Missouri was deservedly bound to dominate the evening, as it walked away with ‘Best Film’, ‘Outstanding British Film’, ‘Best Leading Actress’, ‘Best Supporting Actor’ and ‘Best Original Screenplay’.

Gary Oldman’s sweet, slightly-bumbling Churchill in Darkest Hour won ‘Leading Actor’ (also winning ‘Best Make Up & Hair’ – the film, not Winston himself!) and The Shape of Water was rewarded with wins for its phenomenal soundtrack, production design and Director, Guillermo del Toro.

For a full list of winners from the night, visit the BAFTA website.

Of course, for us, we were keen to see who walked away with The EE Rising Star Award, decided solely by the public. We extend our congratulations this year to Daniel Kaluuya!

Kaluuya rose to fame last year after his superb performance as the leading role in Get Out, a terrifying – hilarious at times – American genre film, for which Daniel was awarded in a number of other venues: MTV Movie Award, plus Golden Globe, Screen Actor’s Guild Award and Gotham Award nominations. His name wasn’t totally new to the scene, after a long list of TV and feature film leads and appearances, as well as his upcoming role in Black Panther.

EE BAFTAs 2018 Style Scanning

EE themselves kicked up a bit of a storm with a new piece of red carpet tech, too: Style Scanner.

Last year’s Roboselfie handed fans the opportunity to take photos with the stars. This year, EE provided the world with its first ever Style Scanner: a complex system of camera rigs and Google Pixel 2 devices that, after capturing the stars as 3D rotating GIFs, use image recognition tech to match dresses, jackets, suits and accessories with “lower-cost alternatives”.

Rochelle Humes, Red Carpet Host at the EE BAFTAs, said: “Fashion plays a large part in what people love about the awards night, but it is also a powerful tool for making a statement. That’s why I, along with many others, will be wearing black in support of the Time’s Up movement.”

“I love fashion and I don’t think you should have to spend a fortune to look great, so I am particularly excited about the 4GEE Style Scanner. It will make it easy for people to find red-carpet-worthy clothes that don’t break the bank. It was incredible seeing the technology in action and I can’t wait to see people at home getting involved.”

And did they get involved? EE claims over 20,000 fans browsed the affordable alternatives to A-list attires, so we’re claiming that’s one more success and look forward to next year.

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