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The #AppleEvent: New Launches, Specs & Numbers

The #AppleEvent started off with a bang with Tim Cook on stage and culminated with what everybody was waiting for – the iPhone of the year. Watching the live stream and reading the outpour of Apple love on Twitter, the event was a mega success just like every year. All around the world, people were tuning in to hear what Apple had created. Here’s what we caught that’s relevant to you – read on for all the numbers, specifications of the products and what’s new this year.

Check out The Verge’s video of the event in 8 minutes:

iPhone 6s & iPhone 6s Plus

This year, the rumours were spot on! Everything we’d heard ahead of the launch was true. Starting with the opinions about the name – the 6s or the 7 – to the new colour, the improved camera, ForceTouch (now called 3D Touch), even the material and the size. So while it didnt come as much of a surprise, there was a sense of immense validation over the web. Here’s what we learnt about the iPhone 6s:

Quick Stats 

  • New glass displays built of Ion-X
  • Sizes remain the same: 4.7 inch display (while the iPhone 6s Plus has a 5.5 inch display)
  • A9 processor
  • Camera – 12 megapixel back, 5 megapixel front
  • 4K video
  • Live Photos
  • Material – 7000 Series aluminum shell
  • 3D Touch
  • Improved Touch ID
  • A new colour – Rose Gold. Other colours: Gold, Silver, Space Gray
  • Design remains the same
  • Entry level – 16GB

Preorders begin this Saturday – September 12, 8am on DirectMobiles.co.uk


Apple Watch

Apple made a popular friend in luxury brand Hermes, with new straps for the watches for the fashion-conscious. And apparently the Apple Watch has 10,000 apps available till date, with new additions such as GoPro, Facebook Messenger, and a medical app called AirStrip which picks up your heart rate and other vital signs. A new rose gold Watch was also showcased, along with a red band that’s part of a goodwill project to fight AIDS.



iPad PRO & Mini

Boasting a high definition, 12.9 inch display, the latest iPad PRO is not just larger but more powerful. The next generation A9X chip makes multitasking a breeze. Priced at $799, $949 and $1,079 for the 32GB, 64GB and 128GB configurations, the iPad PRO will be available only in November. The iPad Mini 4 is thinner at 6.1mm with a redesigned front‑facing FaceTime HD camera. Costs $399 ( about £259).

Accessories: The Smart Keyboard & the Apple Pencil

With the iPad PRO, two new accessories were announced – one’s a smart keyboard that’s covered in a fabric and the other’s a stylus.

The Smart Keyboard is priced at $169 (about £109) and folds out of the cover of the iPad. Aimed at both businessmen and creative professionals, the tablet’s secret weapon is the stylus called Apple Pencil. You have to charge this stylus and it has tilt sensors built into the tip so the multi touch display can pick up the exact position, amount of pressure and angle instantly. Price? $99 (about £64).


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