Minus the usual Cupertino keynote fanfare, Apple today announced a few new additions to the iPhone range with the launch of iPhone 7 and 7 Plus (PRODUCT)RED Special Edition.
The introduction of this special red edition iPhone celebrates Apple’s 10 year partnership with (RED) and gives customers a way to contribute to the Global Fund to bring the world a step closer to an AIDS-free generation. We already know iPhone 7 and iPhone 7 Plus are the most advanced iPhones ever, and this version maintains that best-in-class specification, but this adds a splash of colour to stand out from the greys, blacks and silvers that dominate the UK smartphone market.
“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” said Tim Cook, Apple’s CEO. “The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”
“Apple is the world’s largest corporate donor to the Global Fund, contributing more than $130 million as part of its partnership with (RED),” said Deborah Dugan, (RED)’s CEO. “Combining the global reach of the world’s most loved smartphone with our efforts to provide access to life-saving ARV medication in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful (PRODUCT)RED iPhone.”
There will also be new matching red iPhone cases and Apple Watch straps available for those of you looking for full colour coordination.
If you want to get your hands on the new red iPhone 7 or 7 Plus you won’t have to wait long as we’re pleased to confirm Direct Mobiles will be ranging both models and you’ll be able to order yours this Friday 24th March at directmobiles.co.uk with free next day delivery. If you’d rather order over the phone, you can give us a call on 0203 869 4252.
What do you think of the new red colour? Let us know in the comments or over on Facebook.